Off Site Project

MoCA Kittengale was included in the paper Volume: Social Media Metrics in Digital Curation by Pita Arreola-Burns and Elliott Burns of Off Site Project. The paper was originally presented at the ‘Digital Research in the Humanities and Arts 2020’ conference organized by the University of Salford.

Addressing a subsection of the art world comprising digital native galleries and projects, this paper examines the effects social media and its metricised simulacrum of society has had on the shape, focus and culture of digital exhibition practices.

The authors argue that an immediate relationship, or feedback loop, has been established between the online exhibition space and its promotional capacities, which in turn influences curatorial decision making in order to maximise network distribution, to increase visibility via Likes, Comments and Shares. From a survey of fifteen online galleries, four key areas of exploration are highlighted, establishing an overview of the complex relationship with social media that these curators negotiate daily.

Positioned within this community of practice, the authors ask whether Web 2.0 and its trickle-up labour economy has fundamentally changed curatorial practice.

Read the full paper

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